Digital Advertising Blog | Tips & Insights by Behaviour Digital

ChatGPT Search Is Here: What This Means for the Future of Digital Advertising

The launch of ChatGPT Search brings a transformative shift to digital marketing. By merging conversational AI with search, it creates new opportunities for brands to engage with consumers in personalised, context-driven ways. This innovation pushes advertisers to adopt conversational SEO, focus on native and non-intrusive ad experiences, and prioritise ethical data practices. As conversational commerce rises, those who adapt their strategies to this evolving search paradigm will stay ahead in the digital landscape.

Meta Ads

Mastering Meta Ads Safe Zones For Stories & Reels

Discover the importance of safe zones in social media advertising and learn how to optimise your ads for maximum impact. This guide explains how strategically placing key elements within safe zones ensures your message remains clear and engaging. Prioritise safe zones in your creative strategy to enhance ad visibility and effectiveness.

Strategy

Embracing the Hate: Why Pissing People Off is Essential in Digital Advertising

In the vast, cluttered world of digital advertising, indifference is your worst enemy. The least profitable outcome for any campaign is indifference. When people feel indifferent about your brand, they ignore it, and ignored brands fade into obscurity. The goal is to make people feel something, even if it’s anger or annoyance. Why? Because strong emotions drive engagement and action.

Strategy

Mindset Marketing: The Key To Activating Your Audience

Mindset Marketing—a powerful approach that focuses on understanding your target audience's mindset, pain points, and expectations. By tapping into these psychological insights, you can create compelling ads on platforms like Google and Facebook that truly resonate with your audience and drive business growth.

Strategy

The Power of 1% Incremental Gains in Advertising

Ever heard the saying "don't sweat the small stuff"? Well, when it comes to digital advertising, we’re flipping that on its head. Today, we're diving into the magic of small improvements and how those tiny 1% gains can make a world of difference in your campaigns. Let’s uncover why focusing on the little things can lead to big wins.

Strategy

Blast Off with Psychological Moonshots: Transform Your Digital Advertising Strategy

Ready to launch your brand into the stratosphere? Buckle up because we’re about to explore the exciting world of Psychological Moonshots—a game-changer in digital advertising that’s all about diving deep into the human psyche to create campaigns that truly resonate. Let’s lift off!

Strategy

Things To Look For When Choosing A Paid Media Agency

Finding the right media agency for your business can be challenging. To make sure you’re selecting the best partner for your paid media needs, there are several key considerations to keep in mind. Here, we outline seven of our top tips for finding the perfect agency to work with.

Strategy

Top Benefits of Using an Experienced PPC Agency

Discover the powerful advantages of working with an experienced PPC agency and make sure your marketing budget is used properly and efficiently.

Strategy

Pyschographics vs. Demographics: What’s the difference and why does it matter?

What’s the difference and why does it matter? Demographics explain who your target audience is, while psychographics explain why they are your target.

View our latest posts

ChatGPT Search Is Here: What This Means for the Future of Digital Advertising

Mastering Meta Ads Safe Zones For Stories & Reels

Embracing the Hate: Why Pissing People Off is Essential in Digital Advertising

Mindset Marketing: The Key To Activating Your Audience

The Power of 1% Incremental Gains in Advertising

Blast Off with Psychological Moonshots: Transform Your Digital Advertising Strategy

Things To Look For When Choosing A Paid Media Agency

Top Benefits of Using an Experienced PPC Agency

Pyschographics vs. Demographics: What’s the difference and why does it matter?

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