LEAD GEN CPA CALCULATOR

Google Ads Lead Gen Calculator

Calculate CPA and conversion values for your leads to set KPIs that are profitable and drive growth.

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CPA Calculator for lead gen
LEAD GEN CPA CALCULATOR

Unlock the True Potential of Your Google Ads Campaigns

Achieving the best return on investment from your Google Ads campaigns requires more than just clicks and impressions. Understanding the value of a lead and setting key performance indicators with a recommended CPA can transform your advertising strategy. Our calculator is designed to help businesses like yours determine the value of a lead and establish effective KPIs for Google Ads campaigns. Measuring the value of the leads you are driving from your Google Ads campaigns enables you to use Value Based Bidding strategies in Google Ads, which can help drive long-term growth.

4 simple steps

1.

Enter the average percentage of leads you generate that result in high quality conversations.

2.

Enter an average percentage of how many of these contacts your reach out to lead to sales.

3.

Enter the average revenue you generate from a sale.

4.

Take the calculator one step further by entering your businesses profit margin to calculate the maximum your CPA can be to break even, as well as figuring out your breakeven Return-on-Ad-Spend (ROAS).

To maximize ROI, it’s crucial to measure various on-and-offline events in your conversion funnel. Different conversions bring different values to your business. Our calculator assists in mapping out your average values for each stage from lead to contact to sale. This insight enables you to effectively use value-based bidding strategies available in Google Ads, such as Maximise Conversion Value or Target ROAS. Value-Based Bidding is something all businesses should test; but at the very least, this calculator will also help you define the ceiling for your Google Ads CPA.

Why value-based bidding?

Value-based bidding strategies, such as Maximise Conversion Value and Target ROAS, can significantly improve your ROI by focusing on your most valuable customers. By assigning specific values to your conversion actions, you can guide the Google Ads bidding strategy algorithm more effectively. Value-based bidding (VBB) is a transformative approach for optimising Google Ads campaigns by focusing on the monetary value of conversions rather than simply the quantity.

Prioritisation of High-Value Actions:  For businesses with limited budgets, such as a local venue, VBB enables the targeting of pre-booking actions like completing a wedding enquiry form submission over a table booking. These actions capture potential leads and nurture them toward high-value conversions, like booking a wedding event​.
Real-Time Optimisation: Google's AI and machine learning capabilities optimise bids in real time based on various contextual signals such as device, location, and time of day. This dynamic adjustment helps in achieving the desired ROAS and maximises the conversion value​.
Data-Driven Decision Making: VBB provides detailed insights into which keywords, ad copies, and landing pages drive the most profitable conversions. This data helps in refining and optimising your campaign strategies for better performance over time​.
Improved Targeting and Segmentation: By understanding customer behaviours and assigning accurate conversion values, businesses can create highly targeted campaigns. This segmentation ensures that advertising efforts are focused on audiences most likely to convert, thereby increasing efficiency and effectiveness​
Suitable for Various Business Models: VBB is most commonly associated with e-commerce. But for other businesses such as SaaS, or local services, VBB can be a powerful way to unlock growth. For e-commerce, it can optimise for product profitability, while for SaaS, it might focus on desktop users who are more likely to make high-value purchases during work hours​
Long-Term Benefits: Implementing VBB not only boosts short-term campaign performance but also builds a strong foundation for long-term advertising success. As more data is collected and analysed, the bidding strategy becomes increasingly effective, driving sustained growth and profitability.
value based bidding with a target and arrows
Contact us

Like how that sounds?

We understand the need to look at the bigger picture - which a lot of advertising agencies ignore, focussing solely on diving leads regardless of the quality.

At Behaviour Digital, we focus on driving sustainable growth to help your business evolve rather than stagnate. By integrating value based bidding into your business strategy, you can ensure that every penny you spend on advertising is working as hard as possible to grow your bottom line.

Interested? Let’s have a chat…

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Luke McGregor, Behaviour Digital
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