Things To Look For When Choosing A Paid Media Agency

Finding the right media agency for your business can be challenging. To make sure you’re selecting the best partner for your paid media needs, there are several key considerations to keep in mind. Here, we outline seven of our top tips for finding the perfect agency to work with.

Research and recommendations.

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Research is an important part of the selection process. Ask your friends, colleagues and partners for their recommendations. Try to get a feel for how satisfied they are with their agency relationships and what the benefits and drawbacks are of each one. Also take a look at the websites for each of the agencies you’re considering; see if there is customer feedback or reviews that can help inform your decision making. Finally, don’t be afraid to ask questions of potential businesses - it can give you insight into their customer service capabilities as well as how knowledgeable they are about paid media.

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Analysts with knowledge of the industry.

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When selecting a paid agency, make sure you check if the account managers and analysts have adequate knowledge in the area of your industry. You want an experienced analyst with a clear understanding of how campaigns in your particular niche operate. Ask for their experience and case studies as well to gain more insight into their expertise. Look for an agency that understands not only the technical aspects but also the strategic implications of successful paid media campaigns so you can be sure they will crafted the perfect plan tailored just for you.

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Comprehensive budgeting and planning processes.

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When choosing a paid media agency, it is important to look for an agency with comprehensive budgeting and planning processes. They should be able to accurately create and execute a budget plan that fits within your parameters. This will ensure that you don’t go over-budget, as well as be able to maximise returns on the campaigns they put together. An experienced agency should also be able to articulate how their process works and discuss strategies they utilise when analysing data to ensure the most successful outcomes.

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Experience working in various channels.

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When selecting a paid media agency, it is important that they have experience working in various channels. From TV and radio to social media, the right agency should be able to understand how to deliver your message across different mediums. They should also be able to identify which channels are best for specific goals and show you insights into past results and current trends so that you can make the best decision for your business.

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Understanding of creative strategies to maximise ROI.

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When looking for the right paid media agency, ensure that they have a solid understanding of creative strategies such as A/B testing and audience targeting. They should be able come up with innovative ways to maximise your ROI and grow your reach. Make sure that the agency you choose is constantly monitoring data sources to inform strategy and is prepared to pivot when needed. Additionally, the best agencies will bring relevant industry insights to determine what works best for your business.

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